The Quality of Electronic Services and Technology Acceptance Affecting the Restaurant Owner's Decision to Use the Wongnai POS System in the Wongnai Network of Restaurants in Nonthaburi

  • Onsupak Phatwang Business Innovation Management, Faculty of Management Science, Silpakorn University
  • Prasopchai Pasunon Business Innovation Management, Faculty of Management Science, Silpakorn University
Keywords: The Quality of Electronics Service, Technology Acceptance, Decision, Wongnai POS, Restaurant, Nonthaburi Province

Abstract

          This research aims to study the quality of electronic services and technology acceptance affecting the restaurant’s decision to use the Wongnai POS system for restaurant management in Nonthaburi Province. The sample size was 400 restaurants in Nonthaburi Province that decided to use the Wongnai POS system to manage their own restaurants. The research instrument was a questionnaire. Statistics used for data analysis were frequency, percentage, mean, standard deviation, and multiple regression analysis. Research results revealed that the overall quality of electronic services was at the highest level ( x̅ = 4.42). When considering each aspect, it was found that restaurants gave the most importance to customer service ( x̅ = 4.46), second place is the design ( x̅ = 4.44), and reliability ( x̅ = 4.41), and the overall technology acceptance factor was at the highest level ( x̅ = 4.44). When considering each aspect, it was found that restaurants prioritized perceived ease of use ( x̅ = 4.45) more than perceived usefulness ( x̅ = 4.44).

Published
2022-12-25
How to Cite
PhatwangO., & PasunonP. (2022). The Quality of Electronic Services and Technology Acceptance Affecting the Restaurant Owner’s Decision to Use the Wongnai POS System in the Wongnai Network of Restaurants in Nonthaburi. Journal of Academic Information and Technology, 3(2), 39-52. Retrieved from http://www.jait.ssru.ac.th/index.php/JAIT/article/view/58
Issue
Vol. 3 No. 2 (2022): July-December
Section
Research Articles